Mcdonalds Restaurant Case Study free essay sample

Nawani is chief of a McDonald’s eatery in a city with numerous seniors. She has seen some senior residents have become ordinary supporters as well as benefactors who seek breakfast and remain on until around 3 pm. A considerable lot of these more seasoned clients were pulled in at first by a month to month breakfast exceptional for individuals matured 55years and more established. The feast costs $1. 99 and top off of espresso free. Each fourth Monday, somewhere in the range of 100 and 150 seniors jam Siddhi’s McDonald for the uncommon offer. In any case, presently nearly the same number of them are coming ordinary transforming the fst food café into a gathering place. They sit for a considerable length of time with some espresso, talking with companions. On most days, upwards of 100 will remain from one to four hours. Siddhi,s workers have been well disposed the seniors, calling by their first names and chatting with them every day. Truth be told, Siddhi’s eatery is a cheerful spot with her workers growing cozy relationship with the seniors. We will compose a custom article test on Mcdonalds Restaurant Case Study or on the other hand any comparative point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page A few workers have even visited clients who have been hospitalized. â€Å"You know† , Siddhi says, â€Å"I truly get connected to the clients. They resemble my family. I truly care about these people†. They are all â€Å"friends† and it is a piece of McDonald’s corporate way of thinking ( as reflected in its site, www. mcdonalds. com) to be well disposed with its clients and to offer back to the networks it serves. The more established clients are a deliberate gathering and well disposed to any individual who comes in. Further, they are neater than most clients and tidy up beneficiary tables before they leave. By and by, Siddhi is starting to think about whether anything ought to be done over her developing â€Å"non-quick food† customer base. There is no swarming issue yet, during when the seniors like to come. Be that as it may, if the size of the senior residents bunch keeps on developing , swarming could turn into an issue. Further, Siddhi is worried that her café may come to be known as a â€Å"old people’s† eatery which may debilitate some more youthful clients. Also, if clients felt the eatery was packed, some may feel that they wouldn’t get quick help. Then again, a spot that seen as occupied may be viewed as â€Å" a decent spot to go† and a â€Å"friendly place†. Siddhi additionally stresses over the picture she is anticipating. McDonald’s is a drive-through eatery 9 there are more than 45,000 of them in 121 nations) and regularly clients are relied upon to eat and run. Will permitting individuals t remain and visit change the entire idea? In the extraordinary, Siddhi’s McDonald’s may turn out to be increasingly similar to an European-style café where the clients are never surged and feel entirely good about waiting over espresso for an hour or two!. Siddhi realizes that the sum her seniors spend is like the normal customer’s buy yet the seniors do utilize the offices for any longer time. Be that as it may, the greater part of the more established clients leave McDonald by 11:30, before the early afternoon swarm comes in. Siddhi is additionally worried about another chance. In the event that taking into account seniors is OK, at that point would it be a good idea for her to do significantly more with this age gathering?. Specifically, she is thinking about contribution bingo games during the moderate morning hours-9AM to 11AM. Bingo is well known with certain seniors, and this could be new income source-past the additional food and drink buys that most likely would result. She figures she could charge $5 per individual for the two-hour time frame and run with two underutilized workers. The prizes would be coupons for buys at her stores (to keep it lawful) and would add up to around 66% of bingo receipts (at retail costs). Assess Siddhi’s current system with respect to senior residents. Does this technique improve this McDonald’s picture? What would it be a good idea for her to do about the senior resident market-that is, would it be a good idea for her to empower, overlook, or dishearten her seniors? What would it be advisable for her to do about the bingo thought?

Leadership Global Leadership of Toshiba

Question: Talk about the Case Study of Leadership for Global Leadership of Toshiba. Answer: Toshiba Corporation Toshiba is a global partnership managing a few distinct items and administrations which incorporate current data innovation, specialized gadgets and gear and frameworks, client electronic segments and gadgets, gadgets in the clinical field, family unit apparatuses, and office machine and gadgets. Its most famous electronic gadget particularly with the Toshiba PCs accompanying various determinations of the processor speed, show properties and various ages of PCs running from PCs to work area Toshiba PCs. The prior condition of administration in Toshiba is boorish and unscrupulous. Nonetheless, the company has made changes with this impact of authority. From my examination concerning the past Toshiba outrage, I understood that there was significant bookkeeping wrongness, for example, booking future benefits early, dismissing potential misfortunes, ignoring charges, and a few other savage techniques that brought about exaggerated net revenues (Aronson) 2001. Notwithstanding these issues being found by the inward inspector and not an outside evaluator, the administration who are practicing awful initiative practice cut down his privileges of articulation and was quieted and compelled to convey his obligations to the managers. This is an ideal situation where moral system to the laborers is intensely influenced and mishandled by the organization the board and completing outrageous exercises. I have likewise noticed that the representatives got no immediate guidelines from the CEOs, yet rather, the high administration set unachievable focuses for the laborers (Ito) 2015. This has caused the workers to defer misfortunes and lie by presenting the deals. What's more, on account of their narrow-mindedness and conceited character, the CEO and top administration have exploited the Japanese corporate culture which vigorously shows compliance, regard, and dependability to their supervisors which have driven individuals lower in the seat to do whatever they needed to. this in cluded deserting the creation of choice for oneself as a moral structure and controlling the record figures through booking future benefits early, dismissing potential misfortunes, disregarding charges and a few other uncouth strategies that brought about exaggerated overall revenues to satisfy their managers needs (Russell) 2015. The administration has likewise implemented the control of Toshiba accounts. Investigating Toshiba bookkeeping works on beginning 2009 to 2014 I have found a chain of wrong bookkeeping blunders made during passage that summed 152 billion Japanese Yen, about 1.2 billion United States Dollars, of net benefit, achieved through the visual creation unit, semiconductor unit, and the PC unit. I have likewise noticed that top administrators, with Toshiba President Hisao Tanaka and his by then ancestors Norio Sasaki and Atsutoshi Nishida, were straightforwardly part of the control, yet the organization had no inside framework to keep them from the embarrassment (Ahmadjian) 2016. I have additionally understood that the objective of the president is to pick up benefit by the quarter, in this manner setting high targets, causing subordinate staff to improve the companys execution through the control of records. I have likewise discovered the methods where pioneers at Toshiba have passed on misre presented benefit targets. This brought about difficulties to the specialty units and thus the commencement of control, and awful initiative practice begins here (Russell) 2015. Contemplations That Have To Be Made When Determining Effective Leadership A fruitful authority program begins with the arrangement of the administration improvement with the organization system and understanding the different sorts of initiative styles that are expected to execute the procedure. While deciding a compelling authority, the accompanying contemplations must be made (Mumford, Marks, Connelly, Zaccaro, and Reiter-Palmon) 2000; an) assurance of the best initiative technique for the association Different hypotheses specify methods for the assurance of the best initiative style for an association. Like, for instance, the situational initiative contends that the best kind of authority is given by the situational factors close by. Be that as it may, note that distinguishing proof of the sort of initiative by this style for any association includes approaches including the sort of work, the intricacy of the firm and capability of the laborers. The administration style that is required by the head of corporate security would clearly be not the same as the authority style of a historical center chief (Rainey) 2010. b) Identification of the present and potential pioneers inside an association An assessment of the potential heads inside an association is a significant thought while deciding powerful initiative. This can be accomplished by beginning an initiative program to recognize and pick the normal authority possibilities, aptitude, and ability inside the workforce. c) Identification of initiative holes in the association To accomplish this, the association should; Decide the present and future prerequisites in authority Contrast those prerequisites and the current authority group Recognizable proof of present pioneers who may leave Recognizable proof of progression plans for the individuals who may leave Assurance of holes in aptitudes and the conceivable time required to fill those holes (Sosik, and Godshalk) 2000. d) Development of a progression plan for the recognized basic jobs A decent progression plan is amazing for profitability as such plans help maintain a strategic distance from disturbance of the creation procedure and worker injury when the in control pioneer leaves. Formation of a progression plan for the accessible basic positions ought not solely be limited to the official board (Palmer, Walls, Burgess, and Stough) 2001. e) Development of profession arranging objectives for the potential chiefs Profession arranging as a rule is viewed as an individual duty. In any case, organizations that help profession getting ready for their workforce gain in commitment, maintenance and insurance of the administration pipeline. Research shows that representatives need more than work. They need a more elevated level of commitment that the businesses are at present not giving. Despite the fact that businesses are not effectively searching for an occupation, different organizations will in general grab representatives and giving the greener fields and if an organization doesn't join the workers in profession arranging and headway openings, the contender firms will. Vocation arranging propels and hold ability in an association (Leban, and Zulauf) 2004. f) Developments of aptitudes guides for the normal future pioneers After the recognizable proof of high potential workers, they should concoct a guide for future pioneers. Also, in light of the fact that laborers learn and create abilities both outside and inside the study hall, thinking of an advancement program can be vital to help both the conventional and nontraditional learning. What's more, to help formal learning exercises, for example, rotational task, instructing, work shadowing, venture authority and tutor relationship ought to be fused as a major aspect of the laborers improvement plan (Yukl) 2002. g) Development of maintenance programs for pioneers both present and potential ones Financial and blessing prizes can be utilized to help the maintenance of the workers. Nonetheless, exceptional consideration should be centered around the superior workers and potential pioneers representatives. The connecting of pay to execution yield can be a rousing element for a representative. Nonetheless, objective arrangement can demonstrate supportive to potential pioneers to remain concentrated on what is essential to the association (Mumford, Zaccaro, Harding, Jacobs, and Fleishman) 2000. Investigation of authority styles and the fitting initiative styles for the administration of the association. There are kinds of authority styles like; 1. Hireling authority This sort of initiative has its premise on the longing to serve and that over the span of serving one might be called to lead. It is described by the hireling chief serving others as opposed to others serving the pioneer (Spears) 2004. The pioneer accomplishes this by helping the adherent to accomplish and improve. Abilities related with the hireling heads is attention to laborers circumstance and requirements, tuning in, influence, to accept, premonition and stewardship (Gregory Stone, Russell, and Patterson) 2004. 2. Exchange administration This is an administration procedure that puts accentuation on pioneers to impact a procedure over devotee. It is portrayed by the pioneer distinguishing a specialist's need and meets them and consequently, he will expect certain targets and exhibitions are met (Politis) 2001. 3. Situational administration This type of administration is portrayed by the pioneer considering powers that may happen in the circumstance. Here the pioneers are controlled by the circumstance and his conduct changes as indicated by the capacity and certainty of the workers in a given circumstance. The pioneer changes his style of initiative as per his/her investigation of the laborer's status to confront a specific circumstance. The preparation here is fundamentally a subject of the degree of inspiration and ability of the workforce (Eagly, and Johannesenà ¢Ã¢â€š ¬Ã‚ Schmidt) 2001. 4. Change initiative This initiative style centers around the developing intentions, worth, wants and objectives of pioneers and the representatives on a typical reason. This type of administration targets producing the worker's promise to the thought and vision of the organization as opposed to themselves. This style is described by the extension of the interests of the devotees, making mindfulness and responsibility to the association esteems (Eagly, Johannesen-Schmidt, and Van Engen) 2003. The proper initiative styles for the authority of the Toshiba Corporation are worker administration where the partnership the executives other that driving the representatives to meet c

Terrascope

Terrascope If there’s one thing I’ve learned during my first semester at MIT is that there is a difference between a bad question, a difficult question, and a rhetorical question. If I asked you what the meaning of life was, you could answer in a multitude of ways and I wouldn’t be able to say you’re right or wrong because the question could be answered subjectively . Or you could reply by declaring that it’s unclear what I am trying to ask you. What do I mean by “meaning”? Do I mean to ask what the meaning of the word life is, or what the meaning of the meaning of the word life is? You can’t prioritize to determine whether you should answer it as life as a biological process or an experience. This is the example of the bad question that is, in essence, unanswerable. Now, if you were a professor asking this difficult question to a group of incoming MIT freshmen for them to answer in a single semester: “How would you effectively prioritize the biggest issues facing our planet, develop feasible scientific, social, and economic approaches to addressing them, keeping biodiversity in mind, and present it all in a convincing manner?” Their rhetorical question-response would be: “Isn’t that like asking how I would save the world?!” Not to mention that some of their faces would look like the picture on the left for 70% of the semester, and like the one on the right for the remaining 30%. heehee. ,                                           How can I be so sure, you ask? The images you see above are actually visual representations of me  while working in a team to attempt to answer that very question. No worries, I enjoyed every minute of time-pressured-pondering-facial-contortion. ;D You see, Im part of a learning community open to freshmen called Terrascope. As part of being in Terrascope, you take Solving Complex Problems (12.000) in the fall, which is, designed to provide students the opportunity to work as part of a team to propose solutions to a complex problem that requires an interdisciplinary approach. This falls class, Mission 2015, answered the difficult question above, and each years class has the tasks of researching a major global issue, eventually proposing a multi-faceted solution in front of a panel of experts, and compiling a website to explain the problem and solution. Previous years topics range from the collapse of the global fisheries, to access to clean fresh water, to stemming the rise of greenhouse gases, to feeding nine billion people. The class is entirely self-taught, as students decide when to meet, what course of action to take, etc. Of course, there were Undergraduate Teaching Fellows (UTFs)* and mentors available to help us out when the going got rough and we asked for help on how to put everything together (they also helped by cooking food for our meetings [because the terrascope room has a kitchen] and give us scrumptious chocolate-covered coffee beans to keep us awake, pictured to the right). Being in Mission 2015 really made me think about the world as a complex system, and it helps me think about problems in general in a systematic and efficient fashion. With the right mindset, questions are not unphanthomabletheyre either just really difficult or simply bad. Also, its pretty awesome when your  classmates decorate the board in the Terrascope room such that you could come in one day and find this. When I asked why all the garbage was tacked onto the board, I was swiftly answered by Were plotting how much more food weve been consuming since we realized we only had a few days left until the presentation. I 3 MIT moment. Daww. In any case, even though Mission is over, the Terrascope experience can continue with two optional spring classes: 1. 1.016, Complex Environmental Issues, which takes some of the ideas that were developed in Mission in the fall and attempts to implement solutions. And 2. Terrascope Radio (SP.360), which develops a radio show to help spread the word about the years topic. I know for sure Ill at least be taking Terrascope Radio next semester, and I cant wait to experience what it has in store! If you have any questions about Terrascope, leave them in a comment! In the meantime, I shall be refraining from asking my little cousin (who was just explaining to me that aliens are going to attack the earth) why he would think karate is enough to rid the planet of aliens should they invade earth, and how he will convince everyone on the planet to learn karate given that there are so many other problems facing the world, and whether its even a possibility that aliens will come and invade our planet to begin with. I dont think hes quite ready to answer these questions, or give up the fact that karate isnt the magic solution to ALL threatening things. * UTFs are undergraduates who went through MIssion themselves as freshmen, and Mentors are usually graduates that were in some way involved with Terrascope. A big thank you to all of you! Post Tagged #Terrascope

The Rate Of Diffusion Process - 1515 Words

As an organism increases in its size the surface region to volume ratio decreases over a pobtainable eriod of time. This implies that the living being has a moderately less surface area which allows substances to diffuse through the organism, so the rate of diffusion might not be as fast to meet the prerequisites of a living being. Large multicellular organisms for that reason cannot definitely depend on the diffusion process alone in order for it to source their cells with such substances for example, sustenance and oxygen and to remove waste products. Large multicellular organisms require particualr transport systems as they are certain in its function. The smaller the organism the larger the surface area volume ratio, this provides†¦show more content†¦However, unicellular organism is single celled organisms that can only be dependent on diffusion to move substances in and out of the cells. Whereas its surface area is fairly large compared to the volume of the organism, this means that the nutrients and other substances can easily go through the cell membrane and around its ‘body’. Smaller cells have a substantial surface area compared to cell volume, while larger cells have a diminished proportionof surface area to volume. This is the reason why bacterial cells are so small is that they need a large surface area to cell volume to take in nutrients. Microbes collect nutrients from the environment by diffusion. Single celled organisms such as Euglena, does not need a specialised area to carry out gaseous exchange because they have large surface area to volume ratio (SA:Vol), so the demand for the gases such as O2 and CO2 is low and the body surface area SA enough to meet needs by diffusion. In a large organism diffusion is a net movement of particles from an area of higher concentration to an area of lower concentration. It is a passive process and it doesn’t require energy, whereas Osmosis is the movement of water molecules across a partially permeable membrane from an area of higher water potential to an area of lower water potential. It is a passive process and it doesn’t require energy. Large, active organisms have higher demand for oxygen and removal of waste products such as CO2. They also have small surface area

Killing Reconstruction American Exceptionalism And The...

Killing Reconstruction; American Exceptionalism and The North’s Rise to Power Pulitzer Prize holding biographer of president Woodrow Wilson’s biography, Scott Berg, described the future foreign policy of southern diplomats and federalists such as Wilson, to have been formed by the trauma experienced during the course of The Civil War. The Confederate south was left in a state of constant ruin, with infrastructure and the economy in recession, morale and dignity torn, and in a racial transgression crisis. The presidential election in 1876, was meant to solidify the desired theme of political, economic, and social unity and sustainability in the United States, a supposedly liberated state with respect to the Constitution and legislative†¦show more content†¦An analysis composed by Heather Cox Richardson, Harvard Graduate and professor of history at Boston College, speculates the key reason for deserted Southern reconstruction and integration of black Americans in to the politico-economic order was rooted in the North’s fear of anarchic/Communist ideology enlightening African American workers if industry was established in the south. The events involving foreign affairs and socialist revolutions, primarily in France with the creation of a workers collective, was disconcerting to the industrial corporate sector in the north, whose lobbying and executive precedence was vast but not in favor of the majority of middle class workers*(Independent Document 2). Thus, these fears of Union rule translated into the propagating of the media, sensationalizing the harms of African American integration into the political order, especially in the legislative branch of the federal government, as compromising capitalist industry and implementing state sponsored Communism. Likewise to the previous contention, the 19th century media can be a primary indicator of the cultivated fear implemented through social conditioning. An issue of The New York Times in 1871 described Parisian

Agency Employment Free Essays

Agency employment is where a person is employed as a contract or temporary worker to fill a position in a host company. The agency is the worker’s actual employer and is responsible for payroll and taxes, superannuation, recruitment/dismissal/discipline, workers’ compensation. The host company is responsible for direction of tasks or jobs to be undertaken and determining the work available for the temporary worker on site. We will write a custom essay sample on Agency Employment or any similar topic only for you Order Now Normally there is a joint responsibility in so far as occupational health and safety is concerned. The labour hire situation results in a division of responsibility for the agency employee between the agency and the client. How should common law accommodate this? Should the agency employee be regarded as having a single employer or is there scope to consider join employment or a temporary transfer of employment to the client? The rule at common law is that an employee cannot be transferred by his or her employer to the employment of another person without some act of assent, express or implied, on the employee’s part. The essence of a contract of employment is that it is freely entered into bargain between two parties in which there is the obligation of personal service to the employer. The common law principle that an employee cannot be transferred to a new employer without his or her consent is relevant to the question whether an employee could be transferred temporarily to another employer. Where the agency worker is injured at the client’s workplace, both the client and the agency may be liable to pay damages to the injured worker. The agency can still be liable under both occupational health and safety legislation and at common law. This may be the case even if the agency employee is working on a client’s premises where there may be diminished opportunities to ensure a safe system of work. An additional basis upon which the labour hire company employer can be liable is breach of a non-delegable duty of care. The effect of this principle is that a labour hire company employer remains liable for a negligent failure to provide a safe system of work even if it is the client’s (or some third party’s) negligence which causes the employee’s injuries. Where the injury occurs at the client’s worksite, the client may also be liable as an occupier of premises for failure to take reasonable care for the safety of a lawful entrant. The agency employee may cause injury or damage either to the client or to a third party whilst working for a client. Whilst an employer is vicariously liable for the tortious wrongdoing of an employee within the course of employment, there are additional complications for agency employees and host businesses. How to cite Agency Employment, Papers

Iranian Threat to Close Strait of Hormuz

Iran controls the 6.4km stretch Strait of Hormuz. This is a vital gateway for oil which is going to the west. Iran did this to try to gain advantage of the decision of the west to inflict sanctions on the nation. The west had plotted to control oil trade by Iran due to its controversial nuclear program. About 80% of Iran’s external revenue gained from oil exports. The decision was met with different reaction from the world.Advertising We will write a custom case study sample on Iranian Threat to Close Strait of Hormuz specifically for you for only $16.05 $11/page Learn More The world’s oil supply that passes through the strait is approximately 39%. Closing the Strait of Hormuz will have enormous economic impact on the world economy. The Strait of Hormuz allows a fifth of total oil destine for the world to pass through it. The world might view Iran to be bluffing, as closing the strait would harm Iran’s economy as much as the countrie s to which the oil is destined. Closing the strait means that Iran strangles its own economy. The largest part of the earned government revenue comes from the stretch. Petroleum accounts for the huge revenue earned and most of Iran’s exports support this statement. Iran depends on the Strait for crude oil shipment, as well as many other Gulf countries. The fact that Iran’s pipeline is the cause of these issues, it places the country in a desperate need for the strait. The country is not equipped to construct main pipelines to export their oil products. This means that they cannot afford to do away with the tanker method of exporting the oil. Attempts to close the strait for a long period in trying to cripple economies of the west will damage and cripple Iran’s economy the most (Dougherty and Wilkinson par. 4). The cost of shutting down the Strait of Hormuz is also enormous. It would incur formidable military costs to maintain the closure of the strait. If Iran c loses the strait, it will face dyer military consequences’ from the west. This will bring the war in Iran. The military conflict will come from the west, other supporting nations in the Arab league and oil dependent economies. This conflict plays a role in the strengths of the west as the gulf countries gravely affected by the shutting down the Strait of Hormuz. This means that many Arab nations affected by the closure would offer grounds for aerial and naval attacks on Iran. Iran cannot sustain any war with a united west front and Gulf allies. Their military equipment is inferior and outdated compared to the west. This action inflicts financial strains in trying to elongate a losing war for no financial gain. In the era when many states want to have an opportunity to attack Iran’s nuclear reactors, Iran would be engaged in a losing battle. The current rebellions in Iran will weigh towards the west (Iran threat, par. 4).Advertising Looking for case study on busine ss economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Iran lost close ties with Saudi Arabia and Bahrain. They depend on Qatar and UAE for backing of their policies. In this case, the close ties Iran has with Qatar will diminish with the act of closing the strait. The closure will gravely affect Qatar and the UAE as they use the strait for their exports. This will ruin financial ties between the two states dampening further Iran’s economy. Iraq will lose a lot from the closure and the trade ties emerging with the Shiite government will end (Hausman and McPherson 89). Globally, many other countries would end their ties with Iran. The act will make oil dependent economies seek for new sources for the product they require. The world would start focusing on development of other petroleum sources, such as Canada. Other energy sources would also be sought. Both of these solutions are inadequate for Teheran. The closure of the Strait of H ormuz would be suicidal to the economy of Iran. The western economies’ dampened by the crisis is nothing compared to what Teheran would experience. Most of Iran’s imports of consumer goods, food and gasoline shipped through Hormuz. Closing it would mean Iran is strangling itself from imports it requires (Alfaggy 87). The crude oil prices elevated by $2 per bbl within a day. Therefore, closure would raise the commodities price in the international markets. There are measures taken by the military across the gulf to protect the oil tankers through the region. This military activity supported by the various governments. If the cost, of protection factored in the crude oil prices, then the price per gallon of gas would shoot to around $11 (Magee par. 5). The arrangement worked fine for people who considered international security. This was tailor made to stop Iran from continuing with the production of nuclear facilities. It seems that Iran has decided not to go down alone in the economic downfall that will result into the sanctions to its nation. Iran has now thrown a spanner in the works by threatening to block the Strait of Hormuz. We cannot confirm whether they have the capability to do so or not, but we know for sure the financial implication the world would bear. Now the west has to rethink on its stand on the bluff. If it faces the situation and carries on the sanctions, the world bears the consequence, if not then they swallow their pride. We have to wait and see the implications portrayed. Works Cited Alfaggy, Ibrahim. Strait of Hormuz: a study in political geography. New York: Routledge, 2011. Print.Advertising We will write a custom case study sample on Iranian Threat to Close Strait of Hormuz specifically for you for only $16.05 $11/page Learn More Hausman, Daniel M. and Michael S. McPherson. Economic analysis, moral philosophy, and public policy. New York: Cambridge University Press, 2006. â€Å"Iran threat , Iraq unrest spook oil marketâ€Å". Energy Resources. Dec. 30, 2011. Web. Magee, David. Strait of Hormuz, Iran Threat Looms Large Into 2012 for U.S. December 30, 2011. Web. This case study on Iranian Threat to Close Strait of Hormuz was written and submitted by user Alaina H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Third World War will be Over Water

Third World War will be Over Water Introduction According to Robert et al. (1027), the quest for a cleaner and sustainable environment is ongoing. The reason for the growth of environmental activism is that the resources that are vital for the sustenance of human life, like water, have been declining at a quick pace. Taking an example from the issue of climate change, it is noted that one of the impacts of the degradation of the environment is growing desertification.Advertising We will write a custom research paper sample on Third World War will be Over Water specifically for you for only $16.05 $11/page Learn More This denotes a decline in the supply of water to the population in areas that are affected by desertification. The rate at which clean water sources are declining is quite high, leaving populations exposed to waterborne ailments. Cases of waterborne diseases are often reported in the developing world. The severity of the case of water scarcity can be best explained by the inclusio n of the problem of water as one of the main goals of one of the greatest development frameworks in the world- the Millennium Development Goals (MDGs). The issue of access to safe drinking water occupies goal seven in the millennium development goals (UNICEF and World Health Organization 5). According to Third World Academy of Sciences (6), approximately 75 percent of all diseases in the developing world emanate from the consumption of unclean water. According to the United Nations Report of issue of sanitation and safe drinking water, there is still a large gap between the demand and the supply of safe drinking water. While the efforts of meeting the demand for clean drinking water are ongoing, the report revealed that approximately 780 million people in the world do not have access to safe drinking water (UNICEF and World Health Organization 5). This denotes an improvement on the research that was conducted by Basani, Isham and Reilly (953) in the year 2008, which showed that over a billion people across the world did not have access to safe drinking water. This implies that there is still a need to speed the efforts of assuring the global population of the supply of clean and safe water. The implication of the observation that was made by the UNICEF and WHO is that most people in the world still use contaminated water for drinking and accomplishing a series of other domestic chores, irrespective of the risks of using that water. It should be noted that these people use contaminated water out of desperation. They cannot access clean and hygienic water, while at the same time they cannot do without this basic necessity. By extension, this means that people are caught in desperate situations, implying a smouldering crisis. In this paper, it is argued that the demand for clean water far much surpasses the ability of governments to offer clean water to their citizens, leading to the struggle for access to clean water.Advertising Looking for research pape r on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More The continued contamination and the subsequent usage of clean water are likely to compound the problems that are associated with the demand and supply of clean water. This paper explores the issues surrounding the scarcity of drinking water and the implications. The paper brings out findings on the problems and trends of demand and supply of clean water to the global populace and the likely impacts of the quest for clean water. Health Issues Water Borne Diseases The provision of clean and safe drinking water is part of the initiatives of most governments, especially in the developing world. Governments are often backed by international agencies and non-governmental organizations in fulfilling the obligation. As observed in the introduction, there are a substantial number of people in the world today who do not have access to clean drinking water. As people continue to strive for clean and safe water, the usage of unsafe water continues to cause harm to millions of people around the world. Unclean water, as noted in the introduction, is the cause of most of the maladies in the developing world. Cases of the spread and prevalence of waterborne diseases in the world cannot be overemphasized. Millions of people in the world succumb to diseases that emanate from the consumption of polluted water. Common waterborne diseases that are reported include cholera, diarrhoea, typhoid, and dysentery (Tulchinsky and Varavikova 339). The question that ought to be asked is what the source of contamination of the water is and the reasons to whether people are informed of the risks of consuming such water. What happens is that people often find themselves in dire need of water, while the environment in which they inhabit cannot offer them clean water. Thus, they are forced to utilize the available water, which is often contaminated, thence, a health hazard. The prevailing conditions of hygiene in the world are a predisposing factor for waterborne diseases. This makes water borne diseases as one of the main epidemics in the developing regions of the world.Advertising We will write a custom research paper sample on Third World War will be Over Water specifically for you for only $16.05 $11/page Learn More Natural sources of water are often polluted through exposure to un-hygienic compounds that come from sewers and poor disposal of refuse. The state of health and productivity of the affected populations is put in jeopardy, thereby exposing the global population to economic problems (Basani, Isham and Reilly 954). Water-Washed diseases While a lot of efforts are directed towards treating the conditions that emanate from the consumption of unclean water, research reveals that the main means of controlling the spread of diseases that are caused by consumption of polluted water is by ensuring that populations are suppli ed with adequate volumes of clean water. This mainly applies to the water-washed diseases, where patients require to be supplied with adequate volumes of cleans water. Water-washed diseases are another complication that emanates from the prevalence of poor conditions of hygiene, which comes from insufficient supply of clean water to a given population. Contamination with a number of diseases is caused by contact of the infected people with the healthy population. The diseases are spread by virtue of direct contact of the skin, mucus membrane and conjunctiva. Amidst the rise in the cases of disease transmission through contact, there is a clear pointer to the fact that the supply of clean water to populations is paramount if a stoppage it to be put to the break-up and spread of water-washed diseases. However, attending to such a situation is quite hard, bearing in mind that most populations, especially in the developing regions of the world, are still struggling with food insecurity. This makes the issue of clean water supply a secondary issue, meaning that water-washed diseases are likely to prevail within these populations (Webber 72). Water based diseases Water is one of the most common mediums of passage of infectious diseases from one person to the other. Given the nature of the social environment in which global populations prevail, water-based diseases cannot be easily stopped because the conditions of water supply are poor. This predisposes the global population to poor hygienic conditions and the spread of water based diseases. The socio-environmental characteristics of the global population make it difficult to plan and maintain the required standards of hygiene. The carrying capacity of most ecosystems in the world surpasses the recommended standards, yet there are no better plans to maintain the recommended size of population. This leaves the populations prone to water-based diseases (Yang et al. 1484).Advertising Looking for research paper on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More Water storage According to Juuti (136), water storage comes out as one of the means of preserving water and guaranteeing populations of supply of water. However, the main concern is whether populations have the capacity to safely store water. There have been a lot of cases on the capacity of populations to store water. The means of water storage is a critical issue. While the developed world is doing well in terms of developing technologies of storing water, a different scenario is witnessed in the developing world. The capacity to safely store water is quite low, which in most cases increases the vulnerability of the populations. The mechanisms of water storage are hazardous. For instance, dams are left exposed, making them harbour other disease causing vectors like mosquitoes. Malaria, which is spread by mosquitoes, is one of the ailments that affect a substantial number of lives of people in the developing world and the tropics. The stored water is also not properly treated, thus it is contaminated with other disease causing pathogens (Juuti 136). Agriculture Shortage of water and food Food security is one of the main problems that are crumpling development in the world. Most households in the developing world cannot afford food, which is one of the basic needs for human beings. There is a close relationship between scarcity of food and the shortage of water supply. This issue can be approached from two perspectives. One perspective is the issue of lack of food, which makes most of people to concentrate on the search for food, leaving out the issue of seeking for clean water. Shortage of water has been termed as the main impediment to the practicing of agriculture. The second issue, which is perhaps more broad, concerns the scarcity of water. This scarcity jeopardizes the production of food. Reliance on primary agriculture in most parts of the world makes water an essential factor in the production of food. In most parts of the developing world, there is a lot of reliance on the rain as a source of water for agriculture and the production of food. With the changing patterns of rainfall as a result of climate change and the effects of environmental pollution, the sequence of rainfall keeps changing, thereby impeding the practice of agriculture. Secondary means of water supply are impeded by the lack of technology and resources. This results in the problem of food insecurity. Conflicts over natural resources also arise as a result of the strife for favourable land for agriculture (Behnassi, Draggan, and Sanni, 25). Farming/ toxic farming Farming cannot be done without supply of water. The growth in the challenge of water supply results in the constriction of farming activities in most of the regions of the world. The shrinkage in farming has several implications for local communities in different parts of the world. One of the main implications of minimal farming activities is reduction in the amount of food supply. The other notable th ing is that the lack of active farming weakens the economic base of communities, thus predisposing them to a series of other social derived conditions. However, different tactics of producing food are deployed by population in the regions with scarcity of safe water. Some of the methods that are deployed in farming are argued to be unsound for agriculture production since they result in the production of food that has toxic substances and unfit for human consumption. This is what is referred to as toxic farming (Schulzov, HajÃ… ¡lov, Botek and Peroutka 2763). According to Bilibio, Hensel and Selbach (356), more than ten percent of the global population consumes food that is produced using toxic water. This is a critical observation as people continue to seek for alternative means of enhancing the production of food. An example is the use of sewer water in urban areas to irrigate vegetables. The toxic chemical compounds in the water are often deposited in the food that is produced, m aking the food harmful for human consumption. Also, the natural sources of water like rivers that are deemed to have clean water are no longer safer sources of water since the water is contaminated with chemical deposits that are released from industries that are mushrooming across the world. Animals are also affected by the population of water, thus they are also exposed to diseases (Bilibio, Hensel and Selbach 357). The seemingly solutions to water shortage in agriculture As mentioned earlier, there are a lot of efforts that have been directed towards attaining a solution to the problem of water shortage in agriculture. The most critical question that ought to be posed at this point is how sustainable the solutions are, amidst the growing challenges of environmental conservation. One of the solutions to the scarcity of water for agriculture has been the construction of water reservoirs like dams in the tropics. However, dams have outstanding negative impacts on water ecosystems. A mong the impacts is the increased concentration of mud/sand flats, which encrypts on the survival of the animal species like fish. This implies that the solutions that are devised are not workable since they result in other complexities that hinder food security. The balance of flora and fauna in ecosystems where dams and other water reservoirs are built cannot be guaranteed. (Thorpe 244). Population Growth and urbanization Demand for energy The growth of population results in population pressure. Population pressure means that the carrying capacity of the ecosystem is far less than the amount of the population that is accommodated in by ecosystems. A common example of this problem is witnessed in urban centres. The growth in the number of people in urban centres results in the increase in demand for resources in the urban centres. Resources that are demanded for in the urban areas include water, food and energy. The scarcity of water in the urban centres is attributed to the popula tion pressure, which supersedes the capacity of the institutions that are responsible for supplying water in the urban areas. As observed earlier, scarcity of water results in unhygienic conditions, which brings about water-based diseases. The other angle to the issue of urbanization and water scarcity is that the demand for energy in the urban centres keeps growing with the increase in the number of people moving into urban areas. These cases are common in the developing world (Mathew et al. 7444). Growth in urbanization and pollution According to Mathew et al. (7445), urban centres are deemed to be the main location for industries, which give people employment. With the reliance on water as the main source of energy in the urban areas of the developing nations, it becomes quite challenging to meet the demand for energy. The rationale behind this observation is that the need for energy keeps rising amidst a constant or even in some cases a reduction in the main resource that is use d to generate energy- hydroelectricity. The number of industries in the developing world is growing. The number of people is also growing. This denotes a swell in the demand for energy. The available options of power generation seem to be expensive, leaving the water-drawn power as the main source of power for industries and for domestic consumption. Increased industrialization puts pressure on the available water resources by virtue of the number of people who reside in the urban centres. The other dimension to the problem of increased industrialization is that the amount of pollution rises with the rise in the level of industrialization in a given country. A proper mechanism of disposing of toxic waste gases and other substances from industries has not been fully developed. This case prevails both in the developed world, which has a higher number of industries, as well as the developing world, which has fewer numbers of industries. Water is often on the receiving end when it comes to contamination from industries. There are other direct impacts of industrial actions on water resources. An example that can be given in this case is the BP Oil spill in the Gulf of Mexico. Both industries and population pressure combine, resulting in massive pollution of the available sources of clean water. These two factors are the primary sources of pollution of water resources (Mathew et al.7445). Urge to save water in urban areas Urban populations are encouraged to save water as a means of conserving water resources in the urban areas. Water saving is used a means of augmenting the supply of water amidst the problems of water shortage on urban areas. The main concern over the usage of water in the urban areas is whether the demand can meet the needs of the urban population. This is what can allow the urban populations to save water, thus conserving this precious resource. Water conservation is a misnomer, considering the rate at which urbanization and industrialization are taking place and the scale of pollution that results from households and industries in the urban populations. Initiatives of saving water have materialized in a substantial number of the developed countries (Thoren, Atwater and Berube 1202). Ways of Conserving water Cooperating in water conservation Water conservation has been one of the main areas of focus by a substantial number of environmental scientists across the world. The reason why researchers focus on the area of water conservation is that it is the main means of conserving water resources amidst the rise in the demand for clean water across the world. The level of participation of diverse groups in conserving water is quite pleasing. This denotes the scale of the impact of the destruction of the global ecosystem, which calls for the application of ecological economics in the attendance of the desired state of the ecology. The cooperation in the conservation of water is quite broad. It ranges from collaboration in the deve lopment and exchange of water conservation technology to the support in capacity building of populations. Both technology and the creation of awareness among the population are playing out well in as far as the conservation of water is concerned. Different stakeholders, among them national governments, local populations, local organizations, non-governmental organizations and academic institutions are working together to ensure that there is a high level of water conservation (â€Å"Public Participation in Water Demand Management and Conservation† 60). Water infrastructure and training Part of the efforts of dealing with the impacts of unsafe water consumption ought to be directed towards the development of water infrastructure. Part of the initiatives in dealing with such problems is ensuring the delivery of clean water through the construction of water lines in order to deliver clean and safe water to populations in both rural and urban areas. The other critical thing in cu rbing the problem of safe water scarcity is the training of populations on water purification and conservation techniques. However, a number of challenges are witnessed in training and empowerment. The challenges revolve around the scarcity of resources to sustain such initiatives (Heare 24). Conclusion Water is one of the most critical resources for the sustenance of human beings and other living creatures. Scarcity of water has been termed as one of the main problems that are facing people in the world. The scarcity of clean water has a negative connotation on the supply of other human necessities like food, energy and sanitation. The problem of scarcity of clean water is compounded by a number of activities like industrial development and urbanization, which result in the pollution of the available clean water sources. From the research conducted, it can be concluded that shortage of clean water remains to be one of the greatest challenges of the 21st century. Most of the efforts that are directed at solving the problem do not target the underlying issues like pollution, which is one of the key factors in limiting the availability of safe water for consumption. Therefore, a number of issues need to be addressed in order to limit the problem of clean water shortage, which causes a lot of pressure in human population groups. The first thing that needs to be done is paying attention to the root causes of the problem of scarcity of safe water. The main problem of water scarcity is the pollution of the environment. Addressing the issue of pollution is one of the means of curbing the pollution of the available sources of clean water. A lot of efforts have been directed towards the development and application of water conservation technologies. There is need for increased cooperation in the minimization of pollution, which is one of the means through which water resources become unfit for consumption. There is also need to increase research in the field of ecolog ical economics to develop more solutions and better techniques for utilizing water for production like it is used in agriculture. Such solutions have to be built around the populations in areas that have water problems. Basani, Marcello, Jonathan Isham and Barry Reilly. â€Å"The Determinants of Water Connection and Water Consumption: Empirical Evidence from a Cambodian Household Survey.† World Development 36.5(2008): 953-968. Print. Behnassi, Mohamed, Sidney Draggan, and Yaya H. Sanni. Global Food Insecurity: Rethinking Agricultural and Rural Development Paradigm and Policy. Dordrecht: Springer, 2011. Print. Bilibio, Carolina, Oliver Hensel and Jeferson Francisco Selbach. Sustainable Water Management in the Tropics and Subtropics -And Case Studies in Brazil. Vol. I. Fundacao Universidade Federal do Pampa: Brazil, 2011. Print. Heare, Steve. â€Å"Achieving Sustainable Water Infrastructure.† American Water Works Association Journal 99.4(2007): 24-26. Print. Juuti, Pe tri S. Environmental History of Water: Global Views on Community Water Supply and Sanitation. London: IWA Publ, 2007. Print. Mathew et al. â€Å"Fracking vs Faucets: Balancing Energy Needs and Water Sustainability at Urban Frontiers.† Environmental Science Technology 46.14(2012): 7444-7445. Public Participation in Water Demand Management and Conservation. Civil Engineering: Magazine of the South African Institution of Civil Engineering 16.11(2008):59-62. Print. Robert, B. Jackson et al. â€Å"Water in a Changing World.† Ecological Applications 11.4(2001): 1027-1045. Print. Schulzov, VÄ›ra, Jana HajÃ… ¡lov, Petr Botek and Radek Peroutka. â€Å"Furanocoumarins In Vegetables: Influence of Farming System and Other Factors on Levels of Toxicants.† Journal of the Science of Food and Agriculture 87.15(2007): 2763-2767. Print. Third World Academy of Sciences. Safe Drinking Water: The Need, the Problem, Solutions and an Action Plan, 2002. Web. Thoren, Ryan I, Jim Atw ater and Pierre Berube. â€Å"A model for analyzing water reuse and resource recovery potential in urban areas.† Canadian Journal of Civil Engineering 39.11(2012): 1202-1209. Print. Thorpe, Gary S. Ap Environmental Science. Hauppauge, N.Y: Barrons Educational Series, 2009. Print. Tulchinsky, Theodore H, and Elena Varavikova. The New Public Health. Amsterdam: Elsevier / Academic Press, 2009. Print. UNICEF and World Health Organization. Progress on Drinking Water and Sanitation 2012 Update, 2013. Web. Webber, Roger. Communicable Disease Epidemiology and Control: A Global Perspective. Wallingford, Oxfordshire: Cabi, 2009. Print. Yang et al. â€Å"Global Distribution of Outbreaks of Water-Associated Infectious Diseases.† PLoS Neglected Tropical Diseases 6.2(2012): 1483-1490. Print.

9 ways on how to turn your hobby into a successful business

9 ways on how to turn your hobby into a successful business Hobbies are something we enjoy doing when we have free time. Whether it’s painting, playing sports, or even gardening, hobbies help us relax while doing something we love. What if there was a way to get paid to do your hobby? Well, there is! Here are 9 ways you can turn your hobby into a profitable business. It’s time to get paid for something you truly love to do.  Source [ Omni Papers ]

Business Report for Radisson Hotels and Resorts Case Study

Business Report for Radisson Hotels and Resorts - Case Study Example Additionally, Carlson and SAS (Scandinavian Airlines System) are equity holders of the Rezidor Hotel Group (Forbes); thus giving the name "Radisson SAS" outside the United States(Forbes). Moreover, it has established partner networks with more than 20 worldwide airline programs (Radisson SAS) as well as with major financial companies such as American Express, Diners Club, Discover Visa and Mastercard to provide their customers with special offers and promotions (Radisson SAS). Its vision is: "We want to be the most admired company in London and in Manchester"(Radisson Edwardian), while its mission is to provide 100% guest satisfaction (customers are able to report to the company if any dissatisfaction occurs and Radisson will take corrective action or guests are not required to pay that particular service), 100% employment engagement (i.e. full staff empowerment) as well as acquiring a positive cash flow (by keeping every customers and employees satisfied) (Radisson Edwardian). The hotel industry is facing many established competition, such as Four Seasons, Hyatt, Ritz Carlton, Le Meridien, Marriot, etc. Thus to make itself outstanding and unique, providing quality service is a strategic action. Radisson's service guarantee statement should include a promise of providing only the best service, experienced and skilled employees to ensure customer satisfaction. If the company does not fulfill its commitment, hence the business promises to repay for its mistake. It should make it acknowledged by stating it in its business plan, code of conduct, in all of its hotels (in all rooms, at the lobby, etc.), in employee's and franchisee's contract as well as in its media, website, catalogues, brochures, email newsletters, etc; to make all of its employees, customers, franchisees aware of its commitment. Technological advancements have been developing very fast in recent years. Radisson should make use of this enhancement. The business could place a customer survey questionnaire at its website or send them via email. This action will allow the company to analyze and evaluate its customer opinion around the world and thus Radisson will be able to take corrective action to ensure that its commitment of providing 'customer satisfaction' is fulfilled. By having the internet available, the communication process between the company and its customers is enhanced; customers are able to contact Radisson and receive replies from the company more rapidly. This system reduces the possibility of not responding to certain customers and also reduces time delays. In order to guarantee employee and customer satisfaction, monitoring is essential. This can be done by undertaking performance appraisals, where employees fill out a form regarding their performance as well as complaints; with this the company is not only able to know its employees' dissatisfaction but how it has affected its performance. Feedback from performance appraisals will provide information for planning in training, recruitment, selection, development, rewards and separation. Radisson should also perform a grievance procedure (2-way communication system), where employees are able to communicate their complaints and employers are able to reprimand staff for conducting unsatisfactorily performance. The 2-way communication system enables an equality of power, a better relationship

Constitutional Administrative Law Essay Example | Topics and Well Written Essays - 1500 words

Constitutional Administrative Law - Essay Example This supranational policy has greatly affected the sovereignty of member states. The attainment of the United Kingdom (UK) to the European Communities (EC) membership forces it to effect community law in the country. This paper will critically analyse and evaluate how the United Kingdom courts have initiated the community law effectiveness over principles of domestic law, parliamentary sovereignty inclusive. Evaluation of the UK Courts achievements Chief sources of community law emanate from the secondary and primary legislations, which bind the member nations onto the law’s subject. Primary legislation comprises of amendments treaties, accession treaties and original treaties. Secondary legislation is composed of laws formed in treaties accordance. Sovereignty is unrestrained political powers that enacts and makes laws in national parliaments that are neither suspended nor overridden by any other body of institution. The EC Act in 1972 stipulated that the UK had novel sources of law as from the 1st of January 1973(Steiner & Woods 2006, p.72). As highlighted earlier, these sources are the treaties or primary laws of the European communities and the secondary laws legislations. ECJ rulings have a greater implication on the English law. European community is concerned with laws from various sources such as; education, health, consumer policy, competition, companies, fishing and agriculture, free movement of goods and workers, and environment. However, it has no competencies in social and economic areas of the United Kingdom. UK courts have apprehended community law over principles underlying national laws including sovereignty of the parliament by enacting the principle of supremacy and direct effect which have greatly affected the legal system of Britain (Beatson 1998, p. 47). As highlighted by Turpin (2007, p. 41), the UK’s establishment of sovereignty is derived from the convention of British constitution. These sovereign factors include; a futur e parliament cannot be connected by the existing one, the parliament can legislate on matters concerning its choosing such as retrospective legislation, the parliament can create any law and no court can impede such laws. In general terms, it means that the parliament can choose or cancel any law, and courts within UK must enforce them. Being a member of EC, such principles are compromised (MacCormick 1999, p.29). In 1957, the treaty of Rome set up EEC. This treaty made up the primary laws constituted in the EEC constitution. According to Bra & Malanczuk (1997, p. 65), the Rome Treaty is superior to all national or domestic laws. In case there exists a conflict between the treaty of Rome and the parliament, the first one will prevail i.e. the treaty of Rome. Therefore, the constitutional convention that sovereignty is attained by the parliament is contradicted. As asserted by Hunt (1998, p. 109), under some circumstances, a judge fails to apply English statute provisions in the trea ty of Rome. The 1972 European Communities Act under section two presents that all legislations of the parliament passed either after or before the EU act must be applied and construed in agreement with the community law (Borchardt 1991, p. 76). English law must be well interpreted more so, have effect subject to European Community law is supreme principle. Solely, the EC law takes precedence

Event planning business plan

Event planning business plan Company Summary Occasions will be a small business designed to meet the needs of the ever changing social world. Jalandhar, Punjab is the current home with plans to expand to branch offices within four years. Occasions staffs of four, with numerous contract vendors, plans events, write event-planning products, and trains area students in the art of event planning. Occasions will be invested in the community it resides in. Occasions are, in part, the answer to demands of the social world, on the working family, heavily-burdened office, out-of-town business, or special occasion in need of special recognition. As a business, we understand the needs of public and private organizations. As parents and family members, we understand the needs of setting special time apart from other events in our lives. Occasions strives to accomplish these goals, in Jalandhar and eventually other areas of Punjab. Company Ownership Occasions is established as a sole proprietorship with the intention of selling the business when it is established to one of the employees invested in the vision of event planning. All aspects of the business will be documented to ensure clients can count on the same results every time. It is these documents that will become the basis of ownership. The sole proprietor will use his or her name as the guarantor of each service. Therefore, the sole proprietor must embody the vision and mission of Occasions. Company Locations and Facilities Occasions will be located inside the city limits of Jalandhar, Punjab. It will be a home-based business. Most meetings with clients will be conducted in social settings, such as restaurants, coffee houses, the clients home, facilities wishing to be used for the event, or over the phone. Although the demand has not yet reached its peak, Occasions will eventually move from its home base into a small office complex, also within the city limits of Jalandhar, Punjab. When the company has reached its finished point, Occasions will have branch offices in Amritsar, and Ludhiana also. The company will maintain a high degree of professionalism. All offices will be equipped with the latest in business technology, such as telephone systems, computers, fax machines, email, duplicators, printers, and software. Each location will have a secure storage area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and laptops. MARKETING PLAN Situation Analysis: Occasions is entering their first year of business. Marketing will be critical to develop sufficient business to achieve profitability. The company offers high quality event planning for family functions. The basic market need is for a competent service provider offering high quality event planning at a price that is cost effective relative to a company trying to plan the events themselves. Market Summary: Occasions possesses good information regarding its typical customer. This includes customer needs, the general circumstances from which the needs arise, and the difficulties the customer would face if they tried to satisfy these needs themselves. This information will be leveraged to better understand who is served, individual customers specific needs, better communication channels, and how Occasions can satisfy those needs. Market Demographics: The profile for Occasions typical customer consists of the following geographic, demographic, and behaviour factors: Geographic: Ã ¼ The immediate geographic target is the city of Jalandar. Ã ¼ The entire area is in need of event planning services. Ã ¼ The total targeted population is middle class and upper middle class families, couples and individuals. Demographics: Ã ¼ Nuclear as well as Joint Families. Ã ¼ Typically the company has one main office; however some of the customers will have offices diffused into several locations. Ã ¼ For corporate event plannings, 95% of the customers will be manufacturers and designers. Behaviour Factors: Ã ¼ The potential customers are trying to decrease their workload by outsourcing activities that are not imperative to the day-to-day busy schedule. Ã ¼ Such families like to get the events planned from some professionals because of the lack of knowledge about the market like availability of caterers, etc. Market Needs: Occasions is providing its customers with a high quality event planning services. Occasions seeks to fulfil the following benefits that are important to their customers: Ã ¼ Competitive pricing the pricing scheme must be competitive to offer an incentive for the customer to outsource these services. Ã ¼ Customer service the customer must get the sense that all of their needs are being met, regardless how small or inconsequential it may seem. SWOT Analysis: The following SWOT analysis captures the key strengths and weaknesses within the company, and describes the opportunities and threats. Strengths: Ã ¼ Superior, specialized service offerings. Ã ¼ Well-trained, enthusiastic employees. Ã ¼ Strong relationships with complementary service providers. Weaknesses: Ã ¼ The concentration of a small niche of the market that will limit the potential size of the market. Ã ¼ The difficulty of generating awareness and visibility of the company in its first few years of operation. Ã ¼ The inability to rapidly scale to meet large, unexpected increases in demand. Opportunities: Ã ¼ Growing markets of families that outsource event planning activities. Ã ¼ Being a rare service provider concentrating on this specific niche. Ã ¼ Relatively low overhead. Threats: Ã ¼ A slump in the economy that could have a ripple effect on service providers. Ã ¼ Future competition from existing service providers competing in different but complimentary market spaces. Ã ¼ The inability to find qualified, high quality employees. COMPETITORS: The competitors of our business in Jalandhar are: Ø Pho Com Net Pvt. Ltd: This Company is basically based in Kolkata and provides event planning activities in Jalandhar as well. The company is only popular among the upper class families because of high costs that it charges and does not target the segments of middle class families. Ø Deep Wedding Planner And Event Management Com: This company basically deals in wedding planning found in Jalandhar. Ø Shamsheer Communications Pvt. Ltd: This Company is an event management company and it deals in media consultants services. Ø Canvas: This Company is an event planning as well as magazine advertising agency. Marketing Strategy: OCCASIONS will offer a superior service at a lower cost due to specialization. By concentrating on a few specific services, OCCASIONS will become proficient at these services and perform the services better than someone without the same level of expertise. OCCASIONS will increase company visibility through a website, networking, and participation in trade shows. The website will be quite detailed and provide a visitor in-depth information about the services OCCASIONS offers, the corresponding high level of quality, and the cost savings that can be achieved by using OCCASIONS. Marketing Objectives: Ã ¼ Increase repeat customers by 10% per quarter. Ã ¼ Decrease customer acquisition costs by 8% per year. Ã ¼ Generate increased awareness of services offered, quantified by a 2% quarterly increase of unsolicited service requests. Financial Objectives: Ã ¼ Profitability by year three. Ã ¼ Maintain steady, monthly growth. The following sections describe the market segmentation, strategies, and industry analysis. Market Segmentation: The breakdown of the market for event planning falls in a wide, very diverse grouping. Individuals as well as organizations demand the services we provide. In order to provide the greatest depth of information, the market segments have been broken down into private and public organizations, and age groups. Private Organizations and Businesses: Private organizations make up the single largest portion of Occasions client base. Private organizations such as businesses, corporations, and political parties host the most events on the largest scales; therefore, these events generate larger revenues per event. The majority of larger scale holiday functions will fall under this segment. Public Organizations: Government agencies host many events every year. Occasions hopes to alleviate the pressure of event planning for public employees. The second single largest segment, the public sector, can save money and give back to its community at the same time. These events are moderate in scale with middle to low revenues generated. Emphasis is placed on the visibility of the event for public viewing. The majority of organizational family functions will fall under this segment. Age Breakdowns: Under 24: Persons under the age of twenty-four (24) using an event planner are rare at best. We hope to tap the early college graduates who have begun their professional careers but have not yet started their families. These events will focus mainly on themes with moderate to high energy appeal. The revenues generated will range from moderate to high, depending on the event. The majority of weddings will fall into this segment. Ages 25-55: The persons that fall into this age group are employed, middle to upper-middle class families. The reason they choose event planners is they are too busy to do it themselves. Therefore, Occasions will be on hand for questions, contact will be moderate in length but occur regularly so as not to disturb the daily life of the families. These events will generate moderate revenues, with a few generating low revenues. The majority of special occasion planning will occur in this market segment. Ages 56 and above: Persons over the age of 55 have reached the turning point of life. Many are retiring, others are celebrating anniversaries of significant years, and still others are seeing that their childrens special events are taken care of. These events will generate moderate to high revenues depending upon the income level of the family (direct correlation to social status). Most holiday parties, and other special occasions, such as wedding receptions and reunions, will occur in this market segment. Target Market Segment Strategy: Our target markets are middle to upper-middle class families, couples, individuals, or private and public organizations. We chose these groups because they are most able to afford event planners, and have the least amount of time to spare for event planning in general. Families demand attention, employees are overburdened, and overwhelming detail needed to plan large events are too large a constraint to place on people not trained in the area of event planning. The fast pace of the world we live in leaves little time for extra things we would like to do, like plan events, parties, and social get-togethers. Occasions fills the need by being available to take on the burden of planning so that people can spend time on more important things, like family and friends. The demand for this service can only increase considering the rise in incomes, population, and need for interpersonal relations in the workplace. Marketing Mix: OCCCASIONS marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service. Ã ¼ Pricing the pricing scheme will be based on a per project estimate tailored to each customer. Ã ¼ Distribution Occasions services can be performed throughout the Jalandhar regional area, determined by the needs of the customer. Ã ¼ Advertising and Promotion several forms of advertising and promotion will be used including a website, and participation at various tradeshows. Ã ¼ Customer Service the Company goes about the day-to-day operations with the belief that 100% customer satisfaction is required in order to make the business a success. All levels of the organization will be taught this and practice it. Sales Forecast: OCCASIONS will, for the most part, be using the sale strategy of personal selling. The members of the company will be building additional relationships with their network of friends generated through social groups and trade shows. The cost savings can be quantified and shown to the customer while the higher level of service can be guaranteed as well as communicated through testimonials from satisfied clients. The website will be utilized as a powerful communications tool, supplying introductory information to prospective customers, providing an avenue for questions and answers, as well as presenting more specialized information such as cost estimates and event proposals. The first month will be spent setting up the office. It is unlikely that there will be any sales activity within the first two months. During the first and second month, the company will be developing some systems to provide a template for future event planning. Once this is set up Occasions will be able to process customer service requests rather easily. The third month will see some sales activity trickle. It will not be until the fifth month that things will really kick in. During months six through 12 sales will steadily increase, and this increase should continue well into year two. Sales Strategy: Occasions will deal with a diverse market of clients. Within each market segment, closing of sales will differ. Each approach is described as follows: Private and Public Organizations: Sales will be concluded one to two days after the end of the event. A follow-up phone call will be placed informing the client of the total cost, number of attendees, and information about the billing packet that will arrive at their offices. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Form letter thank-you will be sent following each event. Individuals: Sales will be concluded with a follow-up phone call one to two days after the event. The phone call will explain the total cost of the event, number of attendees, and information concerning the billing. Individual parties of any age group are placed on a billing cycle. Invoices will be sent out the 25th of the month and will be due the 10th of the following month. Feedback forms will be included in these packets to ensure the client is being served as they deem appropriate. Thank-you cards will follow each individual event. Products and Services: Although Occasions is primarily a service business, we also offer products to aid our customers in planning the event themselves. The following products are tools used inside our operation for the best possible results: Party Pack: The Party Pack is a complete kit for any party. It includes decorations, lighting effects guide, disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe), snack supplies (or recipe), tablecloths, theme music (where applicable), invitations, thank-you cards, and a step-by-step guide to planning, putting together, and hosting the event. Step-by-Step Guides: These booklets include a calendar to map out the event, a step-by-step guide on what is needed for and how to put together a successful, worry-free event, resource information, popular refreshments with recipes, games, and tips to put their event in the record books. The events available include birthdays for all ages, meetings, retreats, parties, vacations, and special occasion celebrations such as graduations, holidays, showers, weddings, and receptions. Resources Manual: This valuable guide acts as a review for all the resources located in the surrounding area. A ranking is given to the various services, such as caterers, decorators, disc jockeys, bands, and facilities. This manual gives the client the freedom of making a choice based on experience. OPERATIONAL PLAN Company Locations and Facilities Occasions will be located inside the city limits of Jalandhar, Punjab. It will be a home-based business. Most meetings with clients will be conducted in social settings, such as restaurants, coffee houses, the clients home, facilities wishing to be used for the event, or over the phone. Occasions will eventually move from its home base into a small office complex, also within the city limits of Jalandhar, Punjab. When the company will have reached its finished point, Occasions will have branch offices in Jalandhar, Ludhiana, and Amritsar, and then the operations will be extended to other states in the country as well. The company will maintain a high degree of professionalism. All offices will be equipped with the latest in business technology, such as telephone systems, computers, fax machines, email, duplicators, printers, and software. Each location will have a secure storage area for supplies and equipment used in events, such as walkie-talkies, cellular phones, portable fax machines, and laptops. Services provided by the company Although Occasions is primarily a service business, we will offer products to aid our customers in planning the event themselves. The following products will be the tools used inside our operation for the best possible results: Party Pack The Party Pack is a complete kit for any party. It includes decorations, lighting effects guide, disposable theme cameras, cutlery, plates, napkins, cups, punch mix (or recipe), snack supplies (or recipe), tablecloths, theme music (where applicable), invitations, thank-you cards, and a step-by-step guide to planning, putting together, and hosting the event. Step-by-Step Guides These booklets include a calendar to map out the event, a step-by-step guide on what is needed for and how to put together a successful, worry-free event, resource information, popular refreshments with recipes, games, and tips to put their event in the record books. The events available include birthdays for all ages, meetings, retreats, parties, vacations, and special occasion celebrations such as graduations, holidays, showers, weddings, and receptions. Event Planning Software This cutting-edge tool will allow the client all the resources and visual aids for their event planning. They will be able to play with decoration themes, listen to theme music, design invitations, thank-you cards, and RSVP cards, use the interactive planning calendar, and much more. This software will bring their event into the millennium with cutting edge technology that is designed to save time and money. Resources Manual This valuable guide acts as a review for all the resources located in the surrounding area. A ranking is given to the various services, such as caterers, decorators, disc jockeys, bands, and facilities. This manual gives the client the freedom of making a choice based on experience. Free Event Planners Training for High School and College Students It will be our mission to support our community. Ten hours each month will be devoted to training area students in event planning. This will aid them in planning proms, graduation parties, river clean-ups, homecoming, and other important events. This will be a priority of Occasions. It will not be cut back as the business grows. Occasions will provide event planning in a wide range of applications. We guarantee satisfaction in the areas of appearance, performance, and taste. The following is a sampling of the types of events we plan every year: * Meetings, Trainings, and Retreats. * Conferences and Workshops. * Birthdays, Anniversaries, Graduations and Holidays. * Weddings, Receptions, and Showers. * Company picnics, banquets, and award ceremonies. Employees in the company The management team within Occasions will be small in the beginning. The primary employees will be the founders i.e our group members, who will plan events, then contract with caterers, decorators, disc jockeys, and bands to fill out the event. One of the group member will act as a contract labor site manager to work the events as a liaison and vendor coordinator. Thus, there will be four main employees as we are four number of people in the group.. When Occasions will reach its expansion goals, each office will have one to two event planners, an office assistant, two to three site managers for the events, and a product and marketing specialist. This team will function as one with constant communication through weekly staff meetings, email, and message boards. All jobs are interrelated. The performance of one effects the performance of the others; therefore, each team member expects nothing but the best from each other. As it functions currently, we see no gaps in the management of this organization. Should Occasions grow beyond its estimated size, more positions in specialized areas will need to be added as well as additional site support and office assistance. To fill these positions, Occasions will look for energetic, teachable, detail-oriented persons who want the potential to grow and improve their skills within the organization. Occasions want to be the best; therefore, they will hire those who want to succeed. MANAGEMENT SUMMARY: Organizational Structure The management team within Occasions will be small in the beginning. The primary employees will be the founders, i.e four members of our group who will plan events, then contract with caterers, decorators, disc jockeys, and bands to fill out the event. A contract labor site manager will be on hand to work the events as a liaison and vendor coordinator. Thus, there will be five main employees with various levels of vendors. When Occasions reaches its expansion goals, each office will have one to two event planners, an office assistant, two to three site managers for the events, and a product and marketing specialist. This team will function as one with constant communication through weekly staff meetings, email, and message boards. All jobs are interrelated. The performance of one effects the performance of the others; therefore, each team member expects nothing but the best from each other. As it functions currently, we see no gaps in the management of this organization. Should Occasions grow beyond its estimated size, more positions in specialized areas will need to be added as well as additional site support and office assistance. To fill these positions, Occasions is looking for energetic, teachable, detail-oriented persons who want the potential to grow and improve their skills within the organization. Occasions wants to be the best; therefore, we will hire those who want to succeed. Financial Plan Service-based business requires funds to start up and, as they grow and expand, less funds to maintain. The charts and graphs that follow will show that investment up front allows Occasions to function debt-free with little overhead. This gives Occasions aquickerbreak-even point and increased profit margins from the start. As Occasions grows, the debt-free philosophy will be maintained until it is impossible to function during growth periods without financial assistance. OCCASIONS WEAK MONTH YEAR MARRIAGES 1 4 48 BIRTHDAYS, ANNINERSARIES, ETC 2 8 96 BUSINESS MEETINGS 1 4 48 SALES OR REVENUE FOR THE YEAR MARRIAGES = 1*50000*48=RS.2400000/- BIRTHDAYS = 1*25000*96=RS.2400000/- MEETINGS = 1*15000*48=RS.720000/- TOTAL REVENUE/SALES = RS.5520000/- CAPITAL INTRODUCED = 4*150000=RS.600000/- LAND OWNED RENOVATION RS. 300000/- EXPENSES: ELECTRICITY CHARGES RS. 60000/- TELEPHONE CHARGES RS. 14400/- REFRESHMENT CHARGES RS. 36000/- TRAVELLING CHARGES RS. 60000/- STAFF 2*6000=12000*12=RS.144000/- 2*12000=24000*12=RS.288000/- MIS. CHARGES RS. 54000/- ASSETS PURCHASED: COMPUTER 2*20000=RS.40000/- AIR CONDITIONER 2*25000=RS.50000/- FURNITURE AND FITTINGS RS.50000/- Key Financial Indicators The break-even point for Occasions is based on the assumption that we will produce 16 events per month and average approximately RS.15000/- per event. Currently, we average more than this assumption for our public and private organization events. The break-even point will appear more rapidly for Occasions than for other types of home-based businesses. Break even Analysis: Break even unit: 2 Monthly Units 16 Monthly Sales RS.46000/- Assumptions: Per-Unit Revenue 28750 Monthly Variable Cost 45200 Monthly Fixed Cost 14500 Leading the industry in event planning requires the use of the resources available at the lowest cost. As noted in the table, we spend less money on overhead than other event planners with an outside office or office space in their own facility. This savings allows us to market in creative ways and spend funds on expansion into other areas, when the time is right. PROJECTED PROFIT AND LOSS ACCOUNT SALES 5520000 EXPENSES: ELECTRICITY CHARGES 60000 TELEPHONE CHARGES 14400 REFRESHMENT CHARGES 36000 STAFF SALARY 432000 ADVERTISE MENT 60000 TRAVELLING CHARGES 60000 MISCELLANEOUS 54000 TOTAL OPERATING EXP. RS.716400/- PROFIT BEFORE INT. AND TAX 5520000-716400=RS. 4803600/- INTEREST NIL TAX (40%) 1921440 NET PROFIT RS.2882160/-

Personal development Essay

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The American Dream as It Relates to Death of a Salesman

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